{"id":181,"date":"2026-11-04T12:00:00","date_gmt":"2026-11-04T12:00:00","guid":{"rendered":"https:\/\/www.mbcrealtors.com\/blog\/?p=181"},"modified":"2026-11-04T12:00:00","modified_gmt":"2026-11-04T12:00:00","slug":"u-s-builders-use-discounts-to-support-sales-strategically-priced-expertly-marketed-under-agreement-in-less-than-two-days","status":"publish","type":"post","link":"https:\/\/www.mbcrealtors.com\/blog\/2026\/11\/04\/u-s-builders-use-discounts-to-support-sales-strategically-priced-expertly-marketed-under-agreement-in-less-than-two-days\/","title":{"rendered":"U.S. Builders Use Discounts to Support Sales | Strategically priced. Expertly marketed. Under agreement in less than two days."},"content":{"rendered":"<div class=\"video-zmyer\">\n<div class=\"video-frame-zmyer\">\n        <iframe loading=\"lazy\" width=\"640\" height=\"640\" src=\"https:\/\/www.roomvu.com\/agent\/embed\/maher-khatib\/new-home-sales-top-forecasts-as-builders-cut-prices-remotion-videos-06d0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><br \/>\n        <\/iframe>\n    <\/div>\n<div class=\"video-description-zmyer\">\n<p>In Late-Q3, US new single-family home sales ran at a 676K annual pace, topping the 651K forecast and showing builder incentives still drew buyers.<br \/>\nThat pace was \u2193~1% from Mid-Q3 after a revision to 680K, and sales were \u2193~5% yearly, showing demand stayed resilient but below prior-year levels.<br \/>\nBuilders leaned on pricing: the avg. sales price fell to $472.8K, \u2193~7% yearly, while the median reached $400.4K, \u2191~4% MoM but \u2193~4% yearly.<br \/>\nInventory dipped to 476K homes, or 8.4 mo of supply. So far this year, sales were \u2193~3% from the same 2025 stretch.<br \/>\nMortgage rates stayed in the mid-7% range, yet the new-home market mostly held up because builders were willing to discount, helping keep transactions moving.<\/p>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In Late-Q3, US new single-family home sales ran at a 676K annual pace, topping the 651K forecast and showing builder incentives still drew buyers. That pace was \u2193~1% from Mid-Q3 after a revision to 680K, and sales were \u2193~5% yearly, showing demand stayed resilient but below prior-year levels. Builders leaned on pricing: the avg. sales [&hellip;]<\/p>\n","protected":false},"author":257,"featured_media":182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-posts"],"_links":{"self":[{"href":"https:\/\/www.mbcrealtors.com\/blog\/wp-json\/wp\/v2\/posts\/181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mbcrealtors.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mbcrealtors.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mbcrealtors.com\/blog\/wp-json\/wp\/v2\/users\/257"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mbcrealtors.com\/blog\/wp-json\/wp\/v2\/comments?post=181"}],"version-history":[{"count":1,"href":"https:\/\/www.mbcrealtors.com\/blog\/wp-json\/wp\/v2\/posts\/181\/revisions"}],"predecessor-version":[{"id":183,"href":"https:\/\/www.mbcrealtors.com\/blog\/wp-json\/wp\/v2\/posts\/181\/revisions\/183"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mbcrealtors.com\/blog\/wp-json\/wp\/v2\/media\/182"}],"wp:attachment":[{"href":"https:\/\/www.mbcrealtors.com\/blog\/wp-json\/wp\/v2\/media?parent=181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mbcrealtors.com\/blog\/wp-json\/wp\/v2\/categories?post=181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mbcrealtors.com\/blog\/wp-json\/wp\/v2\/tags?post=181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}